THE CROWN AND CAPITAL EXPERIENCE
Empowering women to rebuild, restore, and create a life of confidence, purpose, and financial independence.
Financial Literacy for Women
Financial literacy gives women the knowledge and confidence to take control of their financial future. Through education on budgeting, credit, savings, investing, and homeownership, women gain the tools needed to build stability, create wealth, and make empowered decisions for themselves and their families. Our mission is to help women break financial barriers and walk confidently in both life and business.
Real Estate Wealth Building
Real estate has long been one of the most powerful tools for building generational wealth. We educate women on the path to homeownership, real estate investing, credit preparedness, and long-term financial growth. Whether purchasing a first home or building an investment portfolio, we believe every woman deserves the opportunity to create wealth through real estate ownership.
The 3 D's: Divorce, Death & Domestic Challenges
Life's unexpected challenges can leave women feeling emotionally and financially overwhelmed. Our "3 D's" initiative focuses on helping women navigate difficult transitions such as divorce, the loss of a loved one, and domestic hardships with strength, guidance, and financial awareness. We provide education, resources, and support to help women rebuild their confidence, stability, and future.
Entrepreneurship & Business Development
Entrepreneurship creates opportunities for independence, leadership, and financial freedom. We help aspiring and established women entrepreneurs develop the confidence, knowledge, and strategies needed to grow successful businesses. From business planning and branding to access to capital and financial education, our goal is to empower women to turn their vision into purpose and profit.
Luxury on and off the court
Luxury athletic couture for women who play with confidence and arrive with style.
THE ROYAL SETS
Command attention on every court.
SHOP SETS →
THE QUEEN EDIT
Mix. Match. Slay your way.
SHOP SEPARATES →
THE CROWN COLLECTION
Details that define a Queen.
SHOP ACCESSORIES →
MEET QUEEN K
About Queen Kelly
Kelly Rivas, known as “Queen Kelly,” is a powerhouse in the mortgage and real estate industry with over 20 years of experience. As the Founder of Kelly Mortgage Center, she has helped countless individuals and investors secure financing, build wealth, and achieve homeownership.
Her expertise spans:
• Residential & Commercial Lending
• Real Estate Investment
• Financial Literacy
• Business Development
Beyond business, Kelly is the founder of Working Hard Housing America, a nonprofit dedicated to helping individuals and families access housing and financial resources.
She is also the author of The Mortgage Matrix and the visionary behind Queen K Kouture, a luxury sport fashion brand.
WAYS TO WORK WITH QUEEN KELLY
01
Financial Literacy Workshops
Interactive, high-impact sessions designed to help women:
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Take control of their money
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Build a structured financial plan
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Break unhealthy financial and relationship patterns
Perfect for:
Organizations, women’s groups, and community programs
02
Crown & Capital Workbook Experience
A guided transformation program using Kelly’s signature workbook:
The Well-Balanced Queen: Build Wealth, Fix Your Finances & Elevate Your Life Participants will:
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Complete real financial exercises
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Build a personalized plan
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Gain clarity and confidence
03
Speaking Engagements
Kelly delivers powerful, real-life, and relatable talks on:
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Financial empowerment
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Rebuilding after life’s challenges
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Discipline, standards, and personal growth
FROM FINANCIAL STRUGGLE TO FINANCIAL POWER
FINANCIAL EMPOWERMENT
BUILD WEALTH. CHANGE LIVES. LEAVE A LEGACY.
If you’re ready to take control of your finances, elevate your standards, and build real wealth—this is where it starts.
Kelly Rivas works with women who are ready to stop repeating the same cycles and start building a life rooted in structure, discipline, and confidence.
Whether you are rebuilding after a major life transition, feeling overwhelmed with your finances, or simply know you are meant for more—Kelly provides the strategy, guidance, and accountability to help you move forward with clarity and purpose.
Testimonials
I have never been more stressed out in my entire life! I was searching for a home online and every time I found one, I loved it was SOLD! I was looking on Zillow and they do not have the most up-to-date homes available. I was referred to Kelly by a co-worker, she was very professional and easy to work with. She found me homes that were available, she did my prequalification, and I was able to close 30 days later! I cannot thank her enough for taking this stress away from us! We have recommended her to many people and would recommend her to many more! Thanks so much Kelly! - Alva C.
I am a real estate investor with many properties. Kelly was able to get approvals on all my investment homes. The process was great, and it did not take that long. She sent me status reports via email, and I am forever grateful. My tenants were not making the entire monthly mortgage payment and I always came out of my pocket each month, but now that the homes are modified, I am making money each month. My overall experience with this company has been a pleasant one and I would recommend her and have recommended her to many people. I am a very satisfied client and cannot thank her enough for making this process this easy. - LaShaun O.
I am a business owner, a woman entrepreneur, and work hard to achieve the American Dream. However, I was working with a company that tried to preapprove me for a loan, and they were unsuccessful. Very unsuccessful.... they told me that I would need to make more money and that homeownership was looking very sparse for me. One of my best friends who is a real estate agent told me about Kelly and that she would work with me to get approved. I called Kelly and she took the time to tell me what I needed to do to get approved. She was very informative and knowledgeable. I did exactly what she said to do AND WOW!!!!. I am now a happy homeowner. I cannot thank her enough for her time, effort and patience with me and my husband. #forevergrateful - Vancella B.
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Queen Kelly
Welcome to the world of Queen Kelly — where finance, fashion, leadership, and legacy come together.
Kelly Rivas is the founder and CEO of Kelly Mortgage Center, a nationally recognized mortgage brokerage dedicated to helping families and entrepreneurs build wealth through homeownership and strategic lending solutions. Beyond mortgage lending, Kelly is the visionary behind Queen K Kouture, a luxury women’s sportswear brand inspired by confidence, elegance, and life on and off the court.
As an educator, speaker, and nonprofit leader, Kelly is passionate about empowering women through financial literacy, entrepreneurship, and community impact. Through Working Hard Housing America, her 501(c)(3) nonprofit organization, she advocates for affordable housing opportunities, financial education, and resources that help individuals create long-term stability and generational wealth.
From luxury branding to financial empowerment, Queen Kelly continues to inspire women to build successful, balanced, and purpose-driven lives.
